Strong Name, Safe Brand:

Get the Free Trademark Guide

A clear, attorney-authored guide that shows you how to pick a strong, protectable name, run smarter searches, and map the trademark process, so you can grow without rebrands or legal headaches.

Strong Name, Safe Brand:

Get the Free Trademark Guide

A clear, attorney-authored guide that shows you how to pick a strong, protectable name, run smarter searches, and map the trademark process, so you can grow without rebrands or legal headaches.

What you'll get

This guide combines three of my most-requested resources into one streamlined download.

What You
Can Protect

  • Brand names, logos, slogans, course/podcast/blog names, even packaging (trade dress), plus what can’t be protected.
  • How classes work (why “Delta” can be both faucets and an airline).

Checklist, Timeline & Maintenance

  • Step-by-step checklist from search → application → publication → registration → ongoing monitoring.
  • Realistic timeline (often ~14+ months) and what to expect with office actions/oppositions.


Choose a
Strong Name

  • Understand the strength spectrum and why stronger marks are easier 
to protect and enforce.
  • Practical do’s/don’ts: avoid descriptive crutches, don’t rely on location or last names, and why your first word matters.

Yes, you can start using ™ before registration.

Read the full guide for more secrets

The Trademark Journey At a Glance

Search:
Identify conflicts and risk tolerance before filing.

Application:
Typical process is
14+ months.

Office actions (if any):
Refusals issued by the trademark office.

Publication/
Opposition:

30-day window for others to object.

Publication/Opposition:
30-day window for others to object.

Registration & Maintenance:
Monitor, enforce, and renew to keep protection strong.

Meet Your Guide, Andrea Sager

Andrea is a nationally recognized trademark attorney and educator for entrepreneurs. Data-driven rankings list her among the top trademark attorneys in the U.S., and she’s helped thousands of founders move past legal fear and into confident growth. 

FAQS

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

Download the free guide below to learn more!

NOTE: Full answers included inside the guide.

Name it. Own it. Grow it.

    You’ll also get the printable checklist + symbols cheat-sheet.

    Ready for a professional search and filing?

    Get the Trademark Search + 1-Class Application package, or start with a Search-Only option.

    Visit AndreaSager.com

    Ready for a professional search and filing?

    Get the Trademark Search + 1-Class Application package, or start with a Search-Only option.

    Visit AndreaSager.com

    DISCLAIMER: This guide is for educational purposes and is not legal advice. Reading it doesn’t create an attorney-client relationship. Every brand is unique, and you should consult a trademark attorney for advice about your specific situation.