What Is Trademark Registration Anyway?

A federal trademark registration protects all the blood, sweat, and tears you’ve put into building your brand. Whether you’re creating a new brand, have an empire, or want to rebrand, it’s time to protect your hard work

Why Do I need this?

Trademarks are important for protecting your:

      • Brand Name
      • Logo
      • Slogan
      • Colors
      • Packaging
      • Course Name
      • Podcast Name
      • Sounds
      • Hashtags
      • Legal Name (for Personal Brands)
      • And more!
Trademarks have tons of power, especially online – including the ability to remove infringements on websites and social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

How Can Andrea’s Team Help?

Because the application process takes at least 6-7 months to complete (we know, we know…FOREVER!),  it’s important to get started ASAP. Here’s what we’ll do:


Conduct a Search

This happens before we file the application to make sure that you have the best chance possible at getting approved.

We will NOT file an application if we know it will not get approved, saving you tons of time and money!

PRO TIP! We’ll want to file your trademark in all classes, or categories, in which you sell goods or provide services. For example, Delta the airline and Delta the bathroom faucet are two different types of goods or services. We can work together to file for all the goods you sell and services you offer to make sure you’re protected on all fronts.


File Your Application

This is when the minimum 6-7 month clock starts ticking. The average timeline is 9-10 months, which includes the following:


The examination

This is a full review of your application by an examining attorney


The office Action

This is the last step before your application is complete, and you don’t want to go through it alone. We’re here to help!


The Publication

Now you’re approved for publication! But you’re not registered just yet. This is a 30 day period that gives others a chance to oppose your mark for application.



You did it! You can breathe now, but you do have to remember to maintain your mark to prevent infringers and keep up with registration renewals.


monitor your Trademark

Monitoring for other USPTO filed trademarks is included in all of our Trademark Applications. Most attorneys make this optional, but we know how important it is to continue to enforce your hard work, so we do this at no extra charge to you! 

Ok, Ok, How Much?

Like all of our services, our prices are designed to help small business owners like you without breaking the bank.


Step 1- Only


Search + Application

Steps 1-7

$1,950, 1-payment

Search + Application

Steps 1-7

$685, 3-payments  


All new applicants must go through our search process. Trademark infringement doesn’t just occur when two names are the same. It occurs when two names are similar enough to cause “likelihood of confusion.” Our search will look for similar names that you do not know how to search for.
The trademark office issues registrations based on different goods and services. In order to be protected with everything your brand offers, you will want to file in every class you’re eligible for. After the search is conducted, we will notify you of how many classes you are eligible for. At that time, you will be able to let us know how many of those classes you would like to file.

The government fees are what the United States Trademark and Patent Office (USPTO) charges to file an application. The fee for one class is included in your application fee. The fee for additional classes is $450.

You can pay upfront or in 3 monthly installments.

The search will provide the level of risk we will face during the application process. If the search reveals that your application will be high-risk, the team will provide you with a complimentary second search to help you find something that can be protected with a trademark.

Simply send an email to to let us know you’d like to get started with the trademark process, and we will send you everything you need to get started!
Preparing a trademark application takes time. It can take as many as 3 weeks to file your application. However, Andrea does strive to get all applications filed within 1 week after the search is completed.
The search time will vary according to workload. However, 99% of searches take less than 1 week.

There are no guarantees your application will be approved. The search provides the level of risk we will be facing, but even low risk applications see denials. It can take anywhere from 7 months to over a year for your application to be approved. You can read more on the timeline of the application here.

It is a denial by the USPTO that can easily be resolved. Often, the USPTO’s examining attorney just needs some additional information. The response to these refusals are included in your application fee.
It is a denial by the USPTO that requires a lengthy comprehensive response. If you receive a substantive Office Action, Andrea will provide you with a number of options available to you in order to overcome the OA. The response will require an extra fee.
No. The trademark office does not issue refunds for unsuccessful applications, and neither does Andrea. Andrea will do everything possible to help you have a successful application, but we cannot guarantee success.
An opposition occurs when another mark believes registration of your mark will damage their mark. The cost of these proceedings will vary.

Still Have Questions?

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